Are you struggling to stand out in a sea of creative agencies, feeling like your marketing is either bland or unintentionally egotistical? You’re not alone. Most agencies excel at building brands for clients but stumble when it comes to telling their own story—often defaulting to generic claims or awkward self-promotion that fails to connect.

In this episode of the Kaffeen Espresso podcast, I sit down with Alex H. Smith, founder of Basic Arts and author of No Bullshit Strategy, to unpack why so many agencies fall into this trap—and how to break free. Alex shares his unconventional journey from being fired at big corporates to reverse-engineering strategy from scratch, ultimately democratizing strategic thinking for founders and agency leaders.

Key insights from our conversation:
– Why most agency marketing sounds egotistical (and how to avoid it)
– The power of having a clear, original point of view—and why most agencies don’t
– How storytelling and writing a book can establish true authority and trust
– Why your job as a founder is 70% marketing, and how to make content creation effortless
– The real impact of publishing a book: not just for revenue, but for credibility and client attraction

If you want to move beyond “lipstick on a pig” marketing and start building genuine authority that attracts the right clients, this episode is for you.

🎧 Listen to the full conversation: [From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith](https://www.buzzsprout.com/1507615/episodes/16103198)

Don’t miss out—tune in now and start transforming your agency’s approach to strategy and storytelling!