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Cohort Bonuses
Complete your Authority Builder application before the deadline to receive these bonuses:
- Get your podcast in front of 5,200 perfect prospects per year
- We'll set up the full automation for you
ENROLLMENT CLOSES IN:
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discount
LinkedIn Lead Liftoff setup (£1400 value)
£2,500
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CART CLOSE BONUS
Build Your Podcast.
Build Your Authority.
Build Your Pipeline.
Turn your expertise into a podcast-powered content engine that creates consistent visibility and attracts high-value clients—without the content hamster wheel, cringe marketing, or starting from scratch every month.
Only 5 places available this intake
Application deadline:
apply now
Right now you're...
✳The bottleneck for growth. All content and business development depends on you. You’ve tried delegating it before—marketers, BD, PR—but no one can pull the right message out of your head like you can.
✳ Relying on referrals that are drying up. They've worked for years. But your circle of clients is diminishing, and you know you can't rely on them forever.
✳ Posting and hoping. You spend hours—sometimes weeks—on one piece of content. You publish it. You wait. Nothing happens.
✳ Invisible despite being excellent. You know you're good. Your clients get results. But the right people aren't seeing your work.
✳ Trying a new tactic every few months. Trends. LinkedIn. Newsletters. Outreach. Nothing sticks because nothing is systemised.
"Our circle of clients was diminishing... we needed to do something to reach out further. I knew we had a good reputation, but we weren't using it. We weren't building on it."
— Giff, Blast Design (30-year agency)
I'M READY TO APPLY
The real problem isn't that you're bad at marketing.
It’s that you don’t have a content system that compounds.
You have a long-term, trust-based service…
…but your marketing is built on one-off content and short-term bursts.
Posts that don’t lead anywhere.
Ideas that don’t get reused.
Visibility that resets every month.
Authority Builder fixes that by turning your expertise into a repeatable podcast-powered content engine, so your pipeline doesn’t depend on you constantly creating from scratch.
"What's at the real core of it is actually trying to understand how to figure out where you add value to other people, and how to really express that. I find that the hardest thing."
— Paul, Designer
✳ You record one conversation per month—in your voice, about what you actually know
✳ That single recording becomes 15+ pieces of content that go out across LinkedIn, email, and beyond
✳ New people discover you every week—consistent, targeted visibility (without daily posting)
✳ Your network grows intentionally—high-fit connections added steadily over time
✳ Prospects reach out saying it feels "serendipitous" they keep seeing you everywhere
✳ Marketing feels like "just part of what we do"—not an arduous task you avoid
✳ You have 12-18 months of content mapped out—no more staring at a blank screen
✳ The system runs whether you're busy with client work or not
Imagine this...
"The marketing side of things is becoming easier because we're doing more of it. It doesn't feel like some sort of arduous task anymore. I feel more enthusiastic about it."
— Giff, Blast Design
I'M READY TO APPLY
Introducing
The 12-week system that turns your expertise into a podcast-powered visibility engine—so you can attract high-value clients without the content hamster wheel.
Authority Builder is a high-touch, 1-on-1 program where we:
Design your flagship authority asset — a podcast that positions you as the go-to expert in your space
Turn your expertise into visible trust — not just content, but a platform that compounds
Build a system you own forever — no ongoing dependency, no monthly fees, no starting from scratch
APPLY HERE
Join Authority Builder with perks before
Framework
Miss one, and the system breaks...
Posting to the same 200 people. Circle shrinking.
Without It
With It
Growing audience intentionally. New people discovering you weekly
VISIBILITY
Without It
With It
Positioned as the go-to. Clients come pre-sold.
Known as "good" but not THE expert. Competing on price.
AUTHORITY
Without It
System runs without you. Publishing feels like "just what we do."
CONSISTENCY
Sporadic efforts that never compound. Marketing only when not busy.
With It
VISIBILITY
X
authority
X
consistency
= trust that converts
With It
Without It
6 fully produced podcast episodes
8 practical, proven activators to refill your pipeline using the relationships you already have:
Here's exactly what you get:
100+ pieces of content
12-18 months of content ideas
2
1
3
Distribution systems built for you
Training and handoff
LinkedIn outreach system
6
7
8
2 strategy calls
in Week 1
4
Full podcast production
5
Weeks 1-3: Foundation
✳ Authority Blueprint session with Charlotte
✳ Messaging Framework session with expert Sarah Lucille
✳ Podcast strategy and guest mapping
Weeks 4-10: Production
✳ Record 6 podcast episodes (we guide you, you do the talking)
✳ We handle editing, transcription, production
✳ Your approval at every stage
Weeks 10-12: Systems & Launch
✳ Content repurposing systems built
✳ Outreach systems activated
✳ Training and handoff completed
✳ You're live and running
The Timeline:
"We feel now that we can keep that rolling ourselves. We've grasped how to extract the right messages and put them out on different platforms."
— Giff, Blast Design
APPLY RIGHT HERE
Before Authority Builder:
✳ Classic boom-and-bust cycle
✳ All business development depended on him
✳ Referrals were drying up
✳ Had tried hiring BD people, PR agencies—nothing stuck
Marketing happened only when he had time (never)
4 months later:
✳ Podcast launched and running
✳ Newsletter and LinkedIn newsletter live
✳ Multiple real business conversations
✳ One already converted to paid work
✳ Expanded network in sustainability sector
✳ Podcast guests recommending more guests
Before
✳ "Marketing happens only when I have time"
✳ "Referrals keep drying up"
✳ "That's not really us"
"That completely freaked me out. I thought, I'm never going to do a podcast."
His reaction when I suggested a podcast:
“How do I know it’ll sound like me?”
The shift:
Meet Giff. He runs Blast, a 30-year brand agency specialising in sustainability.
"I thought, I'm never
going to do a podcast."
"We've done a podcast now and I'm kind of enjoying it. It very much aligns us with the people we want to talk to. It's been a real win."
"I'm meeting people because I'm doing podcasts with them. I've been recommended by people that have been on the podcast. That's a really good way of building a closer network."
After
✳ "Marketing is now just part of what we do"
✳ "We have a system running even when I'm busy"
✳ "I never thought I'd do a podcast—and now I enjoy it"
APPLY RIGHT HERE
"Within three months, 85% of the 120 senior leaders we needed came through the channels she built."
— Hunter Ruthven, Head of Marketing, Be the Business
"Charlotte's work with Bulletproof secured us 6 award wins in just 18 months, including a Gold Design Effectiveness Award."
— Debbie Inman, Head of Comms, Bulletproof
What clients are saying:
"The feedback has been very good… Charlotte gets it, and that makes a massive difference. It reassures you that you can do it and that she's got your back."
— Mark Richardson, Founder, Superfried
I’m more confident and equipped to generate leads and close business.”
— Harshada Desai, Founder, The Observatory
"Our first client win after starting work with Charlotte represented a return on investment of over 1600%."
— Andrew Slade, Co-Founder, Popp Studio
APPLY RIGHT HERE
Authority Builder is for you if:
✓ Your sales cycle is measured in months, not minutes
✓ You have real expertise that's currently trapped in your head
✓ You're willing to be visible (even if it's uncomfortable)
✓ You want a system you own—not ongoing dependency
✓ You're ready to be open-minded about what works
I've spent nearly 20 years helping expert-led businesses get visible—without the sleaze, the hustle, or the endless guessing.
Here's what I've learned:
The problem isn't that you're bad at marketing. It's that you're using short-term tactics to sell long-term, trust-based services.
I've watched brilliant consultants and agency owners spend weeks on a single piece of content, publish it, and hope everyone will flock. Nothing happens. They think marketing doesn't work for them.
But it does work—when you have the right system.
My background:
✓ Nearly 20 years in marketing and new business
✓ Taught over 5,000 creative business leaders
✓ Bestselling author: "Client Magnet: 97 Proven Strategies"
✓ Host of the Authority Builder Podcast
✓ Head of Marketing at BrandOpus—grew agency from 30 to 100 people
✓ Marketing Director at Ctrlio (Seedcamp-winning fintech)
✓ Worked with agencies where clients start at £60K and often exceed £1M
I've seen what works. Authority Builder is that system.
Hi, I'm Charlotte Ellis Maldari
Founder of Kaffeen
APPLY RIGHT HERE
Investment:
Why this investment makes sense:
Pay in 3 instalments of £2,500
Only 5 places available this intake
Launch Price: £7,500
(Save £2,500 — normally £10,000)
Signing just one client typically covers the full investment
Replaces a £35K+ marketing hire — without the experience gap or management overhead
System is yours forever — no ongoing fees, no dependency, no monthly retainers
12-18 months of marketing from 12 weeks of work — the leverage is enormous
I'M READY TO APPLY
APPLY NOW
Join Authority Builder with perks before
Frequently asked questions:
Is this the right time? Life is chaotic right now.
That's exactly why you need a system. Authority Builder is designed to run in the background—even when life gets loud. We build something that works during your busy times, not just when you have space to think about marketing. "It was really the idea that she would help set up a structure which would work during the busy times—it would kind of run in the background." — Giff
Will this work for my niche?
If you run an expert-led business with a medium-to-long sales cycle, yes. We've worked with brand agencies, consultants, coaches, sustainability specialists, designers, and more. The framework adapts to your specific expertise and audience.
Do I have to do it all at once? I'm worried about overwhelm.
No. The 12-week structure is designed to be manageable alongside client work. You record one conversation at a time. We handle production. You approve. The system builds incrementally—not all at once.
What if I can't implement? I have a track record of starting and stopping.
That's why this is 1-on-1, not a course. You have Charlotte and the team in your corner—someone who notices when you've gone quiet, who knows your business, who keeps you moving forward. We build WITH you, not just FOR you.
I'm British. Self-promotion makes me uncomfortable.
Good—that means you won't come across as salesy. The podcast format is a conversation, not a pitch. You're sharing expertise, not bragging. And because it's audio-first, it comes across natural and human—not performative. "I always used to say, that's not really us. But I've done things I really didn't think I'd do—and now I enjoy it." — Giff
What happens after I apply?
You'll complete a short application (5 minutes). You'll get an immediate response on whether you're a good fit. If yes, you'll receive a link to book a call with Charlotte to discuss details—or you can secure your place directly.
What if I don't have a big audience yet?
Perfect—that's what we're building. The LinkedIn outreach system adds 100 qualified prospects per week and 2,000 handpicked connections per year. Your audience grows as part of the program.
I'm not sure I want to do a podcast.
Most clients say that at the start. Giff said he'd "never do a podcast"—now he calls it "a real win." The podcast is the most efficient authority asset because one recording creates 15+ pieces of content. But if you're genuinely opposed, we can discuss alternatives on the call.
What if I need support after the 12 weeks?
The system is designed to run independently—we train you and your team to keep it going. But many clients choose to continue with ongoing coaching. That's optional and separate from Authority Builder.
Ready to build your authority engine?
Launch Price: £7,500 (Save £2,500 — normally £10,000)
Only 5 places available this intake.
Launch pricing ends
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What happens
when you apply
Complete the short application (takes 5 minutes)
"Trust Charlotte knows what she's doing. She knows what she's talking about."
— Giff, Blast Design