Kamila von Retteg joined the Authority Builder Podcast with a refreshing take on sustainable growth for online coaches, creators, and service providers.

She’s a business coach and marketing strategist with 11+ years in the industry, known for helping entrepreneurs build scalable group programmes and automated sales systems, often supported by paid ads, without relying on constant content, live launches, or endless sales calls.

We covered what it really takes to grow without burning out, how to think more like a marketer (even if you don’t feel “numbers-y”), and why funnels are less about magic and more about method.

Why Kamila has stayed in business for 11+ years (when many burn out)

One of the most interesting parts of this conversation was Kamila’s perspective on longevity.

She shared that a big part of staying power is mindset and personality. Instead of seeing things not working as “failure”, she treats them as experiments that produce feedback.

She also credited consistent investment in her own growth, especially committing to working with mentors at an “uncomfortable” price point for an extended period, rather than only buying courses here and there.

That combination (resilience plus support) helped her develop a “there’s no other way” commitment to making the business work.

Who she works with (and who she doesn’t)

Kamila is clear about who her work is for.

Her clients are typically:

• Online coaches, course creators, or creators moving into digital products
• Experts who already have results and know who they serve (even if messaging needs refining)
• People who want to move from one-to-one work into scalable offers (especially evergreen group programmes)
• Business owners who want more leverage and freedom, and understand it takes real build time

She generally doesn’t support people who are in the very early “I just decided to start an online business yesterday” phase.

The shift from selling time to building scalable systems

A key thread in this episode was the shift required when moving from one-to-one to scalable offers.

Kamila explained that to make evergreen group programmes work, clients often need to stop thinking purely as a coach (selling their time) and start thinking more like a marketer.

That means:

• Prioritising systems and repeatable sales processes
• Getting comfortable with tracking numbers
• Diagnosing the real bottleneck (not just assuming “my offer isn’t working”)

One practical example she gave was when someone says a funnel “doesn’t work”, but only 50 people have gone through it. That’s not enough data to decide anything.

This is where methodical testing replaces emotional decision-making.

The “Roadmap Funnel”: Kamila’s evergreen webinar alternative

Kamila’s core framework is what she calls the Roadmap Funnel, which she described as her version of an evergreen webinar funnel.

She avoids the word “webinar” because of the negative associations many people have with it (overly salesy, hype-led, and disappointing for viewers).

Instead, she teaches a roadmap training approach designed to:

• Demonstrate expertise
• Build goodwill and trust
• Show the process to achieve an outcome (not just promise it)
• Make the offer a natural next step: “let me do this process with you”

In terms of structure, it’s still familiar:

• Opt-in to a training
• Watch the training
• Go through follow-up emails (and additional touchpoints)

But the difference is in what the audience experiences. The goal is for people to leave feeling like it was worth their time, whether they buy or not.

Live vs evergreen: what actually performs better?

This part will be particularly useful if you’ve been wrestling with whether you need to show up live to convert.

Kamila shared that evergreen can work extremely well, especially when people can opt in and watch immediately. She mentioned seeing show-up rates around 50% for that style of evergreen delivery.

She also noted something important: if people know something is a replay, engagement tends to drop. Even if the content is identical.

At the same time, live delivery can outperform for some people, particularly when:

• The presenter’s energy is stronger live
• Real-time interaction and Q&A boosts trust
• The offer is at a higher price point (where more trust-building may be needed)

Her overall recommendation was to test and choose the approach that fits the person and the offer, rather than forcing a cookie-cutter model.

Low-ticket funnels that work (and why many flop)

We also got into low-ticket funnels, and Kamila was candid: building a low-ticket funnel that is genuinely profitable is often more work than people expect.

She broke it down into two ways to define success:

1) Is it profitable on the front end?

If you have nothing on the back end, front-end profit matters. Kamila said many people struggle here because they price their low-ticket offers too high (often driven by ego and effort-based pricing).

From her experience, the easiest way to make low-ticket work is often to price under $50, unless you are a more advanced marketer with a large warm audience.

She also shared that she aims for at least a 1.3 ROAS on the front end, because breaking even can still mean you’re losing money after fees, refunds, and processing costs.

2) Is it profitable on the back end?

This is where things get interesting.

Kamila explained that her low-ticket offers that perform well long-term also include a version of the roadmap training, so people don’t just buy the small product and disappear.

That training is what moves buyers into back-end offers in the $2,000 to $3,000 range (without sales calls), which can turn a modest front-end ROAS into a much stronger return overall.

How to run paid ads more sustainably (even when platforms change)

Paid ads can feel like the fastest route to visibility, until performance shifts overnight.

Kamila described experiencing a sudden drop after Meta rolled out a major update (she said July 2025), where previously profitable campaigns stopped performing and started losing significant amounts daily.

Her approach to sustainability included:

• Only judging ads by whether they are profitable on the ad-spend period, rather than relying on downstream attribution
• Pausing campaigns when performance drops, then relaunching later (she’s seen this “reset” performance in some cases)
• Running multiple campaigns, so you’re not dependent on one funnel
• Monetising the email list separately from ads, so organic sales provide stability even if ads wobble

The theme here was clear: ads are powerful, but relying on ads alone is a fragile strategy. Building an ecosystem around them makes the whole business more resilient.

Podcast ads for visibility and trust

Kamila also shared what appealed to her about podcast ads, especially as a brand awareness and nurturing tool.

She liked the idea that podcasts can build credibility in a different way, allowing people to immerse themselves in someone’s thinking and decide for themselves whether they trust them.

Even if you’re not currently releasing episodes consistently, the conversation raised an important point: a few strong “signature” episodes can still do a lot of work if they answer core audience questions.

Where to find Kamila von Retteg

Kamila said the best place to find her is on Instagram: @kamilavonretteg

She also mentioned a seasonal training called The Peak Buyer Window, which connects to her roadmap training process and how she teaches clients to drive ongoing evergreen sales.

Listen to the full episode

If you want the full conversation (including more nuance on evergreen vs live delivery, funnel testing, and how to think about scalability without burnout), listen to Building Sustainable Business Growth with Kamila von Retteg here:

https://www.buzzsprout.com/1507615/episodes/18195247