Build Authority .
Attract Clients.
Grow With Ease
Without Pretending to Be Someone You’re Not.
Work With Me
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But if finding clients feels random or exhausting, it’s time to turn what’s working into something consistent.
You’re great at what you do. You know your work gets results.
Authority builds businesses
“Our first client win after starting work with Charlotte represented a return on investment of over 1600%.”
- Andrew Slade
Co-Founder, Popp Studio
“You can get the attention of brands that currently feel out of reach… With what Charlotte’s doing with Kaffeen, that is not an issue. It opens up the whole world as an opportunity instead of being constrained by our marketing budget.”
- Christian Hopkins
Founder, Picturesmith
“The feedback has been very good… Charlotte gets it, and that makes a massive difference. It reassures you that you can do it and that she’s got your back.”
- Mark Richardson
Founder, Superfried
“Charlotte’s work with Bulletproof has secured us 6 award wins in just 18 months and 3 competitions. Including a Gold 2019 Design Effectiveness Award.”
- Debbie Inman
Head of Comms, Bulletproof
“I first began working with Charlotte when we were in a bit of a bind… Within three months, 85% of the 120 senior leaders we needed came through the channels she built.”
- Hunter Ruthven
Head of Marketing, Be the Business
“Charlotte helped me implement a really smart and actionable strategy into my business and make full use of some too.”
- Emma Sexton
Founder, Inside Out
“Kaffeen toolkits are invaluable to small agile studios looking to gain more awareness or grow their client base. The time saved far outweighs the cost.”
- Holly Griffin
Founder, Design Hungry
“5 out of 5 stars. Brilliant & straightforward to put into practice!! A great and simple reminder of all the good things we should all be doing but too often forget.”
- Alex Sibille
Co-Founder, Future Factory
“Charlotte has been very patient with us and willing to help us as we grow our agency. We recently downloaded her PR toolkit… great value and well worth it.”
- Martyn Garrod
Founder, Studio Unbound
“We can’t thank you enough for making a big difference to the way we work and think.”
- Scott Leonard
Founder, The Champion Agency
What our clients have achieved:
Won the second-biggest client in the studio’s history
ROI of 1600% in 2 weeks
Replaced with automated system
£1,000/month saved on sales hires
Built reliable in-house lead engine
Stopped paying £4,000/month agency fees
Using Kaffeen’s proposal templates
Secured a 12-month contract
Now a key source of inbound leads
Doubled audience to 20K
LinkedIn now top-performing source of leads
Created #1 sales channel
Including 3 industry competitions
6 award wins in 18 months
“Smart, actionable and sustainable”
12-month business dev plan in under 4 weeks
Outperformed paid ad campaigns
Most cost-effective channel we’ve used
Scaled LinkedIn approach org-wide
Strategy adopted across multiple teams
Government funding secured
New business targets hit under pressure
“Charlotte helped us skip the learning curve”
Avoided months—maybe years—of trial and error
Won the second-biggest client in the studio’s history
ROI of 1600% in 2 weeks
Replaced with automated system
£1,000/month saved on sales hires
Built reliable in-house lead engine
Stopped paying £4,000/month agency fees
Using Kaffeen’s proposal templates
Secured a 12-month contract
Now a key source of inbound leads
Doubled audience to 20K
LinkedIn now top-performing source of leads
Created #1 sales channel
Including 3 industry competitions
6 award wins in 18 months
“Smart, actionable and sustainable”
12-month business dev plan in under 4 weeks
Outperformed paid ad campaigns
Most cost-effective channel we’ve used
Scaled LinkedIn approach org-wide
Strategy adopted across multiple teams
Government funding secured
New business targets hit under pressure
“Charlotte helped us skip the learning curve”
Avoided months—maybe years—of trial and error
Then, we use LinkedIn to get that content in front of the right people—your ideal clients, partners, or decision-makers—so it opens doors, starts real conversations, and leads to action.
Work With Me
No chasing. No awkward pitches.
Just a smart, strategic system that builds trust and gets results.
Be clearer, not louder.
Work With Me
You don’t need more hustle. You need a system that reflects you.
Let’s help the right people find you—for the right reasons.
2. Authority Builder
✳ Cut lead costs by 75% vs Meta ads
✳ Reach decision-makers ready to buy
Turn LinkedIn into a lead machine—no cold calls, no ads, no endless posting.
This is a done-for-you system that puts you in front of real, high-intent buyers.
[Get LinkedIn Working for You]
1. LinkedIn Lead Lift-Off
2. Authority Builder
✳ We build a targeted outreach campaign that gets it seen by the right people
✳ Long-term leads, new opportunities, and the recognition you deserve
“Will it still sound like me?”
Yes. Capturing your voice and value is what we do best.
[Build Your Authority]
Feel like your work is being overlooked? Let’s fix that—with a book, a podcast, or another high-impact asset, and a system that positions you as the go-to expert in your niche.
1. LinkedIn Lead Lift-Off
Ways to work with me
✳ Cut lead costs by 75% vs Meta ads
✳ Reach decision-makers ready to buy
Turn LinkedIn into a lead machine—no cold calls, no ads, no endless posting.
This is a done-for-you system that puts you in front of real, high-intent buyers.
[Get LinkedIn Working for You]
✳ We build a targeted outreach campaign that gets it seen by the right people
✳ Long-term leads, new opportunities, and the recognition you deserve
“Will it still sound like me?”
Yes. Capturing your voice and value is what we do best.
[Build Your Authority]
Feel like your work is being overlooked? Let’s fix that—with a book, a podcast, or another high-impact asset, and a system that positions you as the go-to expert in your niche.
Hi, I'm Charlotte Ellis Maldari
Founder of Kaffeen
I help consultants, coaches, and small agency owners build client systems that actually work—without the sleaze, the hustle, or the endless guessing.
With nearly 20 years of experience in new business strategy, I’ve helped top-tier agencies grow their biggest accounts and solo experts land high-value clients who find them—not the other way around.
I’m action-oriented, fast-moving, and deeply invested in your success. When we work together, you get a partner who’s as focused on results as you are.
Here’s what I’m known for:
✳ Seeing what others overlook—and turning it into opportunity
✳ Clarifying your value so clients get it instantly
✳ Getting you into the right conversations with the right people
I don’t believe in gimmicks. I believe in bold action.
work with me
We’ll keep it lean, focused, and real—building a system around your strengths that brings in leads consistently and lets you get back to doing the work you love.
If you’re ready to stop blending in and start owning your space—I’m here for it.
Listen to Authority Builder
Build Authority .
Attract Clients.
Own Your Space.
LISTEN NOW
The Authority Builder Podcast is the go-to podcast for service providers who want real strategies—no fluff, no hustle culture.
🎙 Tactical advice that gets results
🎙 Real talk about building authority
🎙 Smart, aligned growth strategies
If you’re done shouting into the void and want to be recognised for your expertise—this is your show.
3 Simple Ways to Get Leads from LinkedIn
✳ Attract warm leads—without chasing
✳ Get results that feel aligned and effortless
This free training gives you a smarter way to use LinkedIn—without ads, cold calls, or becoming a full-time content creator.
FREE TRAINING
Still struggling to get consistent, high-quality clients?
SAVE YOUR SPOT NOW
