In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways.

I came across Alex when a couple of my clients recommended I sign up for his email newsletter, The Hidden Path. If you haven’t subscribed yet, I highly recommend it—it’s a joy to read and a masterclass in rapport building. (Link in the show notes!)

Key Takeaways:

• How writing a book can be a game-changer in building authority.
• Why a clear, simple approach to strategy resonates with clients.
• Tips for creating content that builds credibility over time.

Links:

• No Bullsh*t Strategy book: https://amzn.eu/d/iexKrgK
• The Hidden Path newsletter: https://basicarts.org/newsletter/
• Basic Arts website: https://basicarts.org/