Win Clients Consistently isn’t just about winning clients (yes, I know, silly name then). The strategy offers so many more possibilities to realise your agency ambitions. In this post we explore how to grow your profile via new verticals and territories.
Your goal: build relationships with PR contacts across a wider range of geographies and industries.
How Win Clients Consistently helps: The WCC strategy offers much more efficient way to connect and suggest collaborations with journalists at trade publications, podcasters that prospects value, and other organisations that disseminate information to an audience that you want to develop a relationship with.
What this might look like: You might want more clients in APAC, so we identify key decision maker / trade publications in those territories and then set up a partially automated/ partially manual sequence to connect, introduce our company and experience, suggest a chemistry call to discuss ways of contributing to their content and topic needs, or cutting directly to a proposal.
The output: A higher number of advocate relationships built in the same period of time as a fully manual campaign, a greater number of press opportunities, equalling more awareness of the agency amongst our target audience.
Explore all the possibilities of Win Clients Consistently right here.
