In this episode, I address the art of lean marketing and doing more with less. I emphasize the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. And I provide some insights into how to gain this understanding through interviews with current and past clients, as well as prospective clients. Lastly, I highlight the significance of offering a high-value resource, or lead magnet, to prospects and implementing an automation process to share this resource with your targeted list.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <