A top-rated episode from 2021 that I still get messages about from listeners to this day!
Jason Gibb, the co-founder of Bread & Jam and I discuss what food and drink brands need at various stages of growth, why many brands fail within the first year, and how agencies can connect with clients through Bread & Jam Workshops, available free of charge.
This conversation is a must-listen for creative firms working with food and drink brands, or any other scaling business.
Jason shares common mistakes early-stage food and drink brands make regarding design, the optimal stage for agencies and brands to seek each other out, and the time span and budget agencies should consider when starting to work with a food and drink challenger brand.
Links + resources mentioned in this episode:
> Lead Flow Sprint: https://www.kaffeen.club/lfs
> Win Clients Consistently: https://www.kaffeen.club/wcc
> Client Magnet Book: https://www.kaffeen.club/book
> Learn more about Bread & Jam: https://www.breadandjamfest.com/